shaping climate communications that promote hope and catalyze action.
Imagine, a friend is trying to get you to come to a party.
Then they tell you that house is on fire. Then they mention that no one is coming to put it out.
Do you want to go? Of course not.
But this is what we do in the climate movement—try to invite people into a burning house. We want people to join us, to care as much as us, to help us shift power. But we scare people out of acting.
So what we do?
What are we saying now?
Look and learn at the messages people are receiving from the climate movement.
What else should we change?
How do we get outside of the box and use creative tools to bring people into our movement?
What should we be saying?
See some guidelines we could use to promote hope and catalyze action.
